Effecting a traffic safety culture: Lessons from cultural change initiatives

While discussions of traffic problems and the search for solutions are typically focused on traffic behavior itself, the recognition that traffic safety is a fundamentally cultural issue suggests the utility of deriving lessons from other culturally defined problems in order to inform and provide an analytical reference point for traffic safety cultural change approaches. Accordingly, instead of examining traffic behavior per se, the focus here is on major issues from other policy arenas that have been prominent on the public agenda and in which fundamental cultural change has been the preeminent policy goal: solid waste recycling, drug abuse, and tobacco use.